Monthly Archives: April 2017

Sticker Advertisements Work!

It doesn’t take much to peek someone’s curiosity. While spending money on advertising is important, for those of us on a slim budget it can become difficult to advertise and market when the payoff is not as big as we’d like. However, I found a good conversation starter: stickers!

Yes, stickers. And buttons, or anything you can slap on a purse/bag/coat that people will see. Mine says “Ask Me About My Novel”, and you know what? People do ask! Whether I’m waiting in line at the grocery store, going for a walk, or hanging around a coffee shop, it’s not unlikely someone will bring it up and ask me about my novel! Below is my sticker, I ordered a few on Vista Print and found the quality to be very good. A little ratty from being on a purse, but it’s not going anywhere!20170413_124700

You never know when you’ll find someone interested in talking about writing or someone who wants to buy a copy. Today, an amazing thing happened. I was in a play place with the kid I nanny and a mom asked me about my writing. Turns out, she and her business partner are opening a children’s book store in Evanston! They both have young children so their picture book collection is great, but they want to expand to a wider range of ages and genres. I write MG fantasy, so she was very excited to talk about her business and how she wants to get local authors to come to her store. I gave her a book and a business card (ALWAYS carry business cards and books when possible) and she said she’d read it and get back to me. I see her at this play place frequently, so I know I’ll run into her again at some point.

It just goes to show you never know what could happen. Little advertisements start a conversation, and even if you don’t sell a book that second, you never know. There are readers out there looking for books like yours! Let them know your book is out there.

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