Let the Battle of Marketing Begin!

So now that the book is up and ready to go (http://www.amazon.com/Healing-Pool-Linnea-Garcia-ebook/dp/B00Q96V0LM/ref=sr_1_1?s=books&ie=UTF8&qid=1417583014&sr=1-1&keywords=the+healing+pool ) the marketing strategies are beginning!

The first step of course was emailing all of my friends and family about the book. My mom emailed everyone she knows too, so a good portion of Evanston should at least be mildly aware that I have a book published! Many of my friends will be buying books directly from me once school starts up again in January, but for the time being I am trying to widen my net for people who want to buy online.

I emailed my middle school librarian to see if she would be interested in buying a copy for the library. She was so enthusiastic about it! She wants to buy a book and invited me to come to the bookclub meetings during lunch for all the grades. There’s a chance that a couple LA/Lit teachers might want me to stop by their classrooms as well. I doubt that I will sell a lot of books at the school, but it will be nice to know that I will have at least a small cluster of middle schoolers who will read my copy in the library!

I’ve also begun researching different websites to advertise the book. My first targets were the SCBWI member bookstore and Goodreads. Both places now have my book available to look at. I have also targeted Bookbub and a couple reader/writer groups on Facebook that I am apart of. I found an application to try and get on the B&N nook website, but that is still in process.

The biggest setback thus far has been the city of IL actually. I called to get an appointment about getting a sales license so I can sell my books in public libraries and such in IL, but according to the woman I spoke to I cannot get a business or sales license unless I have a permanent retail location. She sounded as equally confused and annoyed about this as I felt. I didn’t really know what to say to her. It’s not her fault, but really??? That makes no sense. A friend of mine suggested that I promote my book at libraries and then encourage them to buy via amazon or my website, but I don’t know if that will generate sales at all. I pictured myself with a nice little table with lots of books all pretty and set up at a library. If I show up with a single copy and some business cards it makes me feel like a really bad insurance saleswoman! I’ll email the libraries and ask (if they are interested in me coming) if the lack of sales license bothers them at all. I don’t see it being a big deal, but I also hate breaking rules!

Any IL self-published authors out there with advice? Bueller?



Filed under marketing

3 responses to “Let the Battle of Marketing Begin!

  1. Linnea. Congrats on your book release. I am awaiting breathlessly to get my manuscript back from my CS editor. My wife is a LU grad. Best of luck!

    • pellowe

      Linnea, what a great feeling for you! Read about you on FB this morning via an LU post. Best wishes for your book’s success.

  2. Thanks everyone! So great to know of more LU connections. 🙂

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